Monday, July 29, 2019
Case study of starbucks attraction strategies
Case study of starbucks attraction strategies Starbuck coffees want to lead for their best coffee in the world. Starbucks always believe in serving best coffee to their customer. Buying, roasting, and serving are the highest quality of starbucks. Starbucks also give there coffe to farmers who help to clean the environment. The knowledge we got from our farmers are helping us to use that same information in our other areas. Environmental Stewardship Starbucks is particular about the cleanliness. Coffee is an agricultural product. Starbucks is vulnerable to the effects of climate change. We are keeping in mind about the high standard quality product which will help us reduce our environmental impact. And for future generation we are taking actions like building up tree watering the plants saving energy. Theseare some factor that we should focus on. Recycling the cups Starbucks introduced a new disposable cup. Starbucks are introducing disposable cups was the only option that contain 10% post consumer recycled fibre. other stakeho lders are also helping starbucks to make there cups recycle and practising Starbucks, cup manufacturers, recyclers, and other stakeholders to jointly identify the steps required to make our cups recyclable in form and in practice. We planned to take a survey test to know what people think about the recycling cups in markets and it will be a good impact on teenagers. 100% recycling in stores Starbucks white cup has been main part of the coffee house . At the same time, it has become a major concern among our customers how are we recycling the cups and that to we can use it afterward. starbucks are aiming that they will make it 100% reusable cups within next five years. Starbucks are working on this works from a long time. And they assured that they will do whatever thay can to make this happen. MARKETING STARBUCKS IS A GREAT COMPANY FOR MARKETING Starbucks have a good name in market .starbucks do a lot of thing to promote their brand like advertising making website and opening there branches in all over the country. Starbuck have a good customer care service. They customers never complaint to them about the service which they provide. Starbucks have an advantage that the have a huge marketing online program so everyone can know about it. And it should also change the website design after few months so people should like it and for that they need to hire a professional manager. Marketing Mix When Starbucks marketing their products firms need to create a successful mix of: Product Ã¢â¬â to choose the right product for customers. Place Ã¢â¬â to choose the right place to sell the coffee Price Ã¢â¬â to choose reasonable price for customer satisfaction. Promotion Ã¢â¬â ways to promote the brand Starbucks marketing mix PRODUCT Starbucks have huge varieties of food material. it offers some special pastries, coffee and smoothes to satisfy customer demands.Starbucks also launched cappuccino for the people who love to have coffee at home. they can simple buy t he product from market and have the same taste while sitting at home. The Instant via Ready is an instant coffee that colourless taste from its regular brewed coffee.starbucks are offering new varieties in tea- a Full Leaf Tazo Tea Lattes and Tazo Tea Infusions which will attract tea drinkers.