Nike Case Study

1. A decision to retain an in-house arm of agency Weiden & Kennedy by Nike exemplify the concept of organizational design by allowing Nike use the agency’s creative designers to focus solely on Nike work, giving them un-parallel access to executives, researchers and anyone else who might provide Nike advertisers with their next inspiration for marketing greatness before listening to any other organization.Having the agency in the building is having them at their disposal at anytime they need them and also the agency will have to consider them first incase of any new ad or good idea discovered by the agency or when Nike needs to salvage a problem with the help of the agency. Thus, the agency at their finger-tips serves great advantages for not only trouble shooting. 2. I believe the organic design of Nike helped in posing the sweatshop labor problem Nike faced. Using a flat structure helps get a lot of work in a short time but none-the-less can cause a lot of trouble as seen in Nike.With a more highly bureaucratic structure, also known as Mechanistic design, practices will be closely monitored to prevent such problems from arising. In a centralized design with many rules and procedures which have to be followed, a clear-cut division of labor and narrow spans of control and formal coordination, the higher management/ board of directors will be very well informed on what is happening in the organization at each and every level. Though organic design has more personal coordination a more strict coordination will help in preventing such issues.For example, if Nike had a tight structure, they would have a predictable goal, centralized authority on whom to report directly to, many rules and procedures they must abide by, a narrow span of control so as to control their workers/management’s practices, everyone has his/her specialized task, and formal and impersonal coordinator. Having this sort of clear division of labor and coordination helps keep the man agement well informed and they would have known and remedied the sweatshop labor before the allegations surfaced.Nike would have known the right factories to outsource to instead of using factories that fail to meet their standards. 3. Fig. 1 shows what Nike network structure looks like, Mark Parker (CEO) reports to the Board of Directors and in return almost every manager/worker reports directly to him when the need arises. Nike is a divisional company but retains some functional departments as well. The brands Nike sells comprise many of the divisions of the company.Apparel for Nike brand, Converse, and Jordan brands are examples of some divisions created around specific products. Functional departments such as Nike design and investor relations are also part of Nike’s organizational structure. Nike‘s vertical structure includes CEO Mark Parker and a board of directors chaired by co-founder Phil Knight. Although Nike has functional divisions and divisions based on spe cific products it is not a matrix organization. In a matrix organization, employees report to a functional and divisional manage.At Nike, employees report to the divisional manager and the president of each division reports directly to the CEO. Nike’s continued product innovation and successful marketing are due to the combination of functional and divisional organization using an operations department to insure communication between divisions. There is division of labor but it is not clearly identified. With a more pronounced division of labor and levels of direct supervision Nike can improve its business thereby staying ahead of competition like Adidas.The bulk of divisions reporting to Mark Parker can be cut down introducing more managers to report to in other to lessen the workload on him. Having more layers can help ease the workload and also the more levels reported to will enable more ideas to be shared. A lower manager can have important ideas that will be welcomed by Mark Parker and Board of Directors but cutting such a manager from the line of report will render him unaware of the situation and not able to share his ideas, which may potentially be just the perfect solution to the situation.No doubt he flat structure makes work faster and workers feel more involved in a project, but it’s not always the best because once a project goes wrong, salvaging it is not impossible but it is hard and more time consuming to investigate than in a mechanistic bureaucratic structure. REFERENCE Schermerhorn, John R.. Management. 11th ed. Hoboken, N. J. :Wiley; 2010 Nike Case Study Profile: Nike is a cooperation which sells clothing, footwear, sportswear, and sport equipment. Through many retail stores and various distributors, the company sells products to more than 170 countries including the USA, Europe, Middle East, Africa and Asia Pacific (Datamonitor, 2012). Nike is headquartered in Beaverton, Oregon, USA; it is the top supplier of athletic shoes and apparel and is one of the top manufacturers of sports equipment, with revenue in excess of $20. 862 million in FY ended May, 2011 (Datamonitor, 2012).Based on geography regions, revenues are generated by Nike through six main regions: North America accounted for 42. 1% of sales, followed by Western Europe (21. 1%), Emerging Markets (15. 2%), Greater China (11. 5%), Central and East Europe (5. 7%); and Japan (4. 3%) (Datamonitor, 2012). Also, Nike is facing with strong competition from Adidas at present. According to James (2012), Nike has 18% market share of the United Kingdom’s markets while Adidas ha s only 15%. Origins and Key Developments According to Datamonitor (2012), Nike was established in 1964 by Phil Knight and Bill Bowerman.At the beginning, Nike was known as Blue Ribbon Sports which sold Tiger shoes. At that time, Knight shook hand with the Onitsuka Co in Japan in order to mass-produce products. In 1971, Knight and Bowerman planned to change their company from a footwear distributor to a company designs and manufactures athletic shoes. The name â€Å"Nike† was created in 1972 and the brand mark was designed by a student at Portland State University. The mid-1980s was a period of transition when Nike had made a wrong aerobics boom calculation which gave chances for other competitors to develop their businesses.Fortunately, in 1985, new ideas in a signature shoe for National Basketball Association from Michael Jordan helped Nike improve their performance. By the end of the 1980s, Nike has finished their IPO and became a publicly traded company. At this time, Nike focused on advertising to attract more customers and differentiate themselves from competitors. The 1990s saw the rapid expansion of Nike since there are many Nike’s stores around the US and internationally. By the middle of the 1990s, Nike concentrated on sponsorship to make the company become well-known.In 2000, Nike created a new innovation called â€Å"Nike Shox† and focused on the â€Å"Secret Tournament† marketing campaign in 2002. They are continuing to focus on innovative and marketing to differentiate themselves from competitors (Nike, 2012). SWOT Analysis According to Datamonitor (2012), the first of three Nike’s strengths is the market position with strong brand equity. The company became the leader in most of sport’s product segmentation. As a result, their global footwear market share increases from 14% in 2006 to 16% in 2009 (Datamonitor, 2012). In 2011, Nike’s brand value achieved $14. 28 million (Forbes, 2011). Secondly, Dat amonitor (2012) pointed out that Nike concentrates on technical innovation and cooperates with other famous companies to create a new range of products. The company is carrying out research to give advisories to athletic, coaches and trainers on effective designs, light materials and develops functions of products. Furthermore, Nike has built the relationship with Apple and has created a product for Apple’s users called Nike+ GPS. Nike+ GPS lets users track their pace, distance, time and calories-burned through their Iphone or Ipod (Nike, 2012).Consequently, many Apple’s users buy Nike footwear to discover this function on their devices. Finally, Nike has a world-wide distribution channel. They sell their products by means of Nike-owned stores and a mix of independent distributors and licenses around the world. In term of weaknesses, Nike depends too much on third party manufacturers in Asia, such as: vietnam, China, Malaysia, Sri Lanka, Turkey and Indonesia to decreas e the costs of production (Datamonitor, 2012). As a result, Nike has not much control of the product quality.For example, Renonvpilaw (2005) reports that Nike took back about 9,000 units of Nike Get-Go and Little Get-Go children’s athletic shoes which were produced in Indonesia in 2005. Thus, this event makes some impacts on Nike’s image. Nike also has some opportunities to develop the business. First of all, the development of India’s economics within the remove restriction on foreign investment from government make India becomes an attractive market for foreign companies. Datamonitor (2012) shows that the footwear market in India increased 9. 2% and achieved at $4,104. million in 2009. Another opportunity is the rapid development of the global footwear market. According to Datamonitor (2012), the global footwear market rose by 2. 6% and reached $196. 3 billion in 2009 and will achieve $230. 8 billion in 2014. The main threats that Nike is dealing with are the intense competition from Adidas in the international market. Moreover, in the US market, the company has to face cheaper imported footwear from Asia; especially China. It will have some effect on the price of Nike’s products and influence revenues of the company.In addition, according to BBC News (2009), there are about 8,000 pairs of counterfeit sports shoes from China imported to UK per month. It affects not only Nike’s revenues but also the image of company. Evaluation In spite of depending too much on third parties, there is evidence that Nike will try to tighten management in third party factories. Nike will reinforce inspectors and send them to different factories on the world (BBC News, 2008). These staff will ensure the product is produced following the right standards. Beside that, there are signs which show that Nike will develop well in India.According to Nike (2012), Nike wrested the rights to become the official kit sponsor for the India cricket team from 2010 to 2015. By this way, they will become famous in India since Indian is a crazy cricket fan. For another, in order to maintain the market leader position, it depends on Nike’s ability to increase innovation and sponsorship to compete with Adidas. Lee and Aiken (2010:250) report that Nike will investigate into High School League in Taiwan to develop a long term relationship between a company and young customer public events.Thus, Nike will continue to get feedback as well as works on research projects directly with customers, to get experiences in order to innovate their products (Ramaswamy, 2008:11). Finally, Nike will establish the relationship with the police in some countries to avoid counterfeit goods. In Croatia, Nike and Police cooperate together to find out counterfeit goods (Williamette Week, 2011). To summarize, Nike will has chances to develop the company if they continue to maintain the market leader position in term of innovation, taking advantage of sponsorsh ip and having solutions to prevent the development of counterfeit goods.Bibliography BBC News (2009), Fake shoes valued at ? 1m seized, [Online], Available from: http://news. bbc. co. uk/1/hi/england/suffolk/7976876. stm [assessed 7 May 2012]. BBC News (2008), Gap and Nike: No Sweat? , [Online], Available from: http://news. bbc. co. uk/1/hi/programmes/panorama/970385. stm [assessed 7 May 2012]. Datamonitor (2012), Nike Inc: Company Profile, [Online], Available from: www. datamonitor. com [assessed 2 May 2012]. Forbes (2011), The World's Top Sports Brands, [Online], Available from: http://www. forbes. om/2010/02/03/most-powerful-sports-names-tiger-woods-nike-cmo-network-sports-brands. html [assessed 6 May 2012]. James, H. (2011), London 2012 Olympics: Adidas aims to beat Nike into second place at Games, [Online], Available from: http://www. telegraph. co. uk/finance/london-olympics-business/8545104/London-2012-Olympics-Adidas-aims-to-beat-Nike-into-second-place-at-Games. html [assess ed 6 May 2012]. Lee, C. and Aiken, K. (2010), Changing brand associations in Taiwan: Nike's sponsorship of high-school basketball, Journal of Sponsorship, Vol. 3, May, pp. 50. Nike (2011), Annual Report, [Online], Available from: http://investors. nikeinc. com/Investors/Financial-Reports-and-Filings/Annual-Reports/default. aspx [assessed 4 May 2012]. Nike (2011), History & Heritage, [Online], Available from: http://nikeinc. com/pages/history-heritage#tab6-tab [assessed 3 May 2012]. Nike (2012), Nike celebrates India’s cricket team with elite holiday collection, [Online], Available from: http://nikeinc. com/news/nike-celebrates-indias-cricket-team-with-elite-holiday-collection [accessed 4 May 2012]. Ramaswamy, V. 2008), Co-creating value through customers' experiences: the Nike case, Strategy ; Leadership Journal, Vol. 36, pp. 11. Renonvpilaw (2005), NIKE Recall of Children's Athletic Shoes, [Online], Available from: http://renonvpilaw. com/picontent/products/recalls/product. php? id=76 [assessed 3 May 2012]. Williamette Week (2011), NIKE REPRESENTATIVE DESCRIBES COUNTERFEIT GOODS SMUGGLING IN CROATIA, [Online], Available from: http://wweek. com/portland/article-18471-nike-representative-describes-counterfeit-goods-smuggling-in-croatia. html [assessed 7 May 2012]. Nike Case Study 1. A decision to retain an in-house arm of agency Weiden & Kennedy by Nike exemplify the concept of organizational design by allowing Nike use the agency’s creative designers to focus solely on Nike work, giving them un-parallel access to executives, researchers and anyone else who might provide Nike advertisers with their next inspiration for marketing greatness before listening to any other organization.Having the agency in the building is having them at their disposal at anytime they need them and also the agency will have to consider them first incase of any new ad or good idea discovered by the agency or when Nike needs to salvage a problem with the help of the agency. Thus, the agency at their finger-tips serves great advantages for not only trouble shooting. 2. I believe the organic design of Nike helped in posing the sweatshop labor problem Nike faced. Using a flat structure helps get a lot of work in a short time but none-the-less can cause a lot of trouble as seen in Nike.With a more highly bureaucratic structure, also known as Mechanistic design, practices will be closely monitored to prevent such problems from arising. In a centralized design with many rules and procedures which have to be followed, a clear-cut division of labor and narrow spans of control and formal coordination, the higher management/ board of directors will be very well informed on what is happening in the organization at each and every level. Though organic design has more personal coordination a more strict coordination will help in preventing such issues.For example, if Nike had a tight structure, they would have a predictable goal, centralized authority on whom to report directly to, many rules and procedures they must abide by, a narrow span of control so as to control their workers/management’s practices, everyone has his/her specialized task, and formal and impersonal coordinator. Having this sort of clear division of labor and coordination helps keep the man agement well informed and they would have known and remedied the sweatshop labor before the allegations surfaced.Nike would have known the right factories to outsource to instead of using factories that fail to meet their standards. 3. Fig. 1 shows what Nike network structure looks like, Mark Parker (CEO) reports to the Board of Directors and in return almost every manager/worker reports directly to him when the need arises. Nike is a divisional company but retains some functional departments as well. The brands Nike sells comprise many of the divisions of the company.Apparel for Nike brand, Converse, and Jordan brands are examples of some divisions created around specific products. Functional departments such as Nike design and investor relations are also part of Nike’s organizational structure. Nike‘s vertical structure includes CEO Mark Parker and a board of directors chaired by co-founder Phil Knight. Although Nike has functional divisions and divisions based on spe cific products it is not a matrix organization. In a matrix organization, employees report to a functional and divisional manage.At Nike, employees report to the divisional manager and the president of each division reports directly to the CEO. Nike’s continued product innovation and successful marketing are due to the combination of functional and divisional organization using an operations department to insure communication between divisions. There is division of labor but it is not clearly identified. With a more pronounced division of labor and levels of direct supervision Nike can improve its business thereby staying ahead of competition like Adidas.The bulk of divisions reporting to Mark Parker can be cut down introducing more managers to report to in other to lessen the workload on him. Having more layers can help ease the workload and also the more levels reported to will enable more ideas to be shared. A lower manager can have important ideas that will be welcomed by Mark Parker and Board of Directors but cutting such a manager from the line of report will render him unaware of the situation and not able to share his ideas, which may potentially be just the perfect solution to the situation.No doubt he flat structure makes work faster and workers feel more involved in a project, but it’s not always the best because once a project goes wrong, salvaging it is not impossible but it is hard and more time consuming to investigate than in a mechanistic bureaucratic structure. REFERENCE Schermerhorn, John R.. Management. 11th ed. Hoboken, N. J. :Wiley; 2010 Nike Case Study 1. A decision to retain an in-house arm of agency Weiden & Kennedy by Nike exemplify the concept of organizational design by allowing Nike use the agency’s creative designers to focus solely on Nike work, giving them un-parallel access to executives, researchers and anyone else who might provide Nike advertisers with their next inspiration for marketing greatness before listening to any other organization.Having the agency in the building is having them at their disposal at anytime they need them and also the agency will have to consider them first incase of any new ad or good idea discovered by the agency or when Nike needs to salvage a problem with the help of the agency. Thus, the agency at their finger-tips serves great advantages for not only trouble shooting. 2. I believe the organic design of Nike helped in posing the sweatshop labor problem Nike faced. Using a flat structure helps get a lot of work in a short time but none-the-less can cause a lot of trouble as seen in Nike.With a more highly bureaucratic structure, also known as Mechanistic design, practices will be closely monitored to prevent such problems from arising. In a centralized design with many rules and procedures which have to be followed, a clear-cut division of labor and narrow spans of control and formal coordination, the higher management/ board of directors will be very well informed on what is happening in the organization at each and every level. Though organic design has more personal coordination a more strict coordination will help in preventing such issues.For example, if Nike had a tight structure, they would have a predictable goal, centralized authority on whom to report directly to, many rules and procedures they must abide by, a narrow span of control so as to control their workers/management’s practices, everyone has his/her specialized task, and formal and impersonal coordinator. Having this sort of clear division of labor and coordination helps keep the man agement well informed and they would have known and remedied the sweatshop labor before the allegations surfaced.Nike would have known the right factories to outsource to instead of using factories that fail to meet their standards. 3. Fig. 1 shows what Nike network structure looks like, Mark Parker (CEO) reports to the Board of Directors and in return almost every manager/worker reports directly to him when the need arises. Nike is a divisional company but retains some functional departments as well. The brands Nike sells comprise many of the divisions of the company.Apparel for Nike brand, Converse, and Jordan brands are examples of some divisions created around specific products. Functional departments such as Nike design and investor relations are also part of Nike’s organizational structure. Nike‘s vertical structure includes CEO Mark Parker and a board of directors chaired by co-founder Phil Knight. Although Nike has functional divisions and divisions based on spe cific products it is not a matrix organization. In a matrix organization, employees report to a functional and divisional manage.At Nike, employees report to the divisional manager and the president of each division reports directly to the CEO. Nike’s continued product innovation and successful marketing are due to the combination of functional and divisional organization using an operations department to insure communication between divisions. There is division of labor but it is not clearly identified. With a more pronounced division of labor and levels of direct supervision Nike can improve its business thereby staying ahead of competition like Adidas.The bulk of divisions reporting to Mark Parker can be cut down introducing more managers to report to in other to lessen the workload on him. Having more layers can help ease the workload and also the more levels reported to will enable more ideas to be shared. A lower manager can have important ideas that will be welcomed by Mark Parker and Board of Directors but cutting such a manager from the line of report will render him unaware of the situation and not able to share his ideas, which may potentially be just the perfect solution to the situation.No doubt he flat structure makes work faster and workers feel more involved in a project, but it’s not always the best because once a project goes wrong, salvaging it is not impossible but it is hard and more time consuming to investigate than in a mechanistic bureaucratic structure. REFERENCE Schermerhorn, John R.. Management. 11th ed. Hoboken, N. J. :Wiley; 2010

A Review of the Internal Performance Measurement

Structured payout compensation Generous tuition assistance plan Comprehensive group insurance package Stock purchase plan Health/Fitness reimbursement program Employer matching Registered Retirement Savings Plan Recognition by awards Individual Goal Setting: The goals for production for the tax season are set using (SMART)2. These are specific, measurable and meaningful, assignable to a particular individual, realistic and time-bound. When hired associates are aware of their Job function and understand the level of performance required. There are opportunities for training, education and evelopment.Performance appraisals are done and discussed with the associate half way through the tax season. Any further training is offered to allow the employee to achieve the level of success expected. Compensation Structure: – Appendix B Associates are offered a thriving environment in which to expand their skills and develop their potential. 3 Payout is based on a formula calculated based :- Appendix B Cost of return on a tiered system Years of Service Data Collection Office Retention Tax Professional Retention Target goals set by head office Strengths Promotes personal growth and developmentBuilds Teamwork Client Focused Weakness Employees who are not tax preparers not recognized Does not fully utilize the knowledge and skills of employees Success in Strength Training H & R Block trains more than 10,000 students in the tax preparation classes each year. There are five levels of tax courses that have to be done sequentially. Once Level One is completed and the employee had a successful tax season with a high degree of accuracy they are allowed to proceed to Level 2 the following year. If not level one is repeated. Your compensation is partially structured based on years of service.Awards are presented at the end of the tax season for client retention, growth, highest number of returns in several different categories and many more areas. This is more bragging rights a nd public recognition rather than monetary. Office Goals Targets are set by head office based on location, population growth and budgeted growth for each office. Once all targets are met, the employee is compensated. If not the payout is reduced or eliminated. This builds team spirit in achieving office targets. Client Focused Tax associates are compensated based on client responses to a one question survey.This encourages employees to go above and beyond to assist clients with other queries not Just tax preparation. This encourages client retention, satisfy shareholders and succeed financially. Weaknesses Customer service representative are not compensated by incentives but instead are paid a flat hourly rate. They are the front line people and should be recognized. Awards should be presented for exceptional work. This would certainly encourage team spirit and align with the company's values of team work and respect. Seasonal employees are from various businesses and the knowledge and skills should be used o the advantage of the clients.

Case study of starbucks attraction strategies

Case study of starbucks attraction strategies Starbuck coffees want to lead for their best coffee in the world. Starbucks always believe in serving best coffee to their customer. Buying, roasting, and serving are the highest quality of starbucks. Starbucks also give there coffe to farmers who help to clean the environment. The knowledge we got from our farmers are helping us to use that same information in our other areas. Environmental Stewardship Starbucks is particular about the cleanliness. Coffee is an agricultural product. Starbucks is vulnerable to the effects of climate change. We are keeping in mind about the high standard quality product which will help us reduce our environmental impact. And for future generation we are taking actions like building up tree watering the plants saving energy. Theseare some factor that we should focus on. Recycling the cups Starbucks introduced a new disposable cup. Starbucks are introducing disposable cups was the only option that contain 10% post consumer recycled fibre. other stakeho lders are also helping starbucks to make there cups recycle and practising Starbucks, cup manufacturers, recyclers, and other stakeholders to jointly identify the steps required to make our cups recyclable in form and in practice. We planned to take a survey test to know what people think about the recycling cups in markets and it will be a good impact on teenagers. 100% recycling in stores Starbucks white cup has been main part of the coffee house . At the same time, it has become a major concern among our customers how are we recycling the cups and that to we can use it afterward. starbucks are aiming that they will make it 100% reusable cups within next five years. Starbucks are working on this works from a long time. And they assured that they will do whatever thay can to make this happen. MARKETING STARBUCKS IS A GREAT COMPANY FOR MARKETING Starbucks have a good name in market .starbucks do a lot of thing to promote their brand like advertising making website and opening there branches in all over the country. Starbuck have a good customer care service. They customers never complaint to them about the service which they provide. Starbucks have an advantage that the have a huge marketing online program so everyone can know about it. And it should also change the website design after few months so people should like it and for that they need to hire a professional manager. Marketing Mix When Starbucks marketing their products firms need to create a successful mix of: Product – to choose the right product for customers. Place – to choose the right place to sell the coffee Price – to choose reasonable price for customer satisfaction. Promotion – ways to promote the brand Starbucks marketing mix PRODUCT Starbucks have huge varieties of food material. it offers some special pastries, coffee and smoothes to satisfy customer demands.Starbucks also launched cappuccino for the people who love to have coffee at home. they can simple buy t he product from market and have the same taste while sitting at home. The Instant via Ready is an instant coffee that colourless taste from its regular brewed coffee.starbucks are offering new varieties in tea- a Full Leaf Tazo Tea Lattes and Tazo Tea Infusions which will attract tea drinkers.

Fruit Juices Marketing Essay Example | Topics and Well Written Essays - 750 words

Fruit Juices Marketing - Essay Example The product Fruit juices, in general, has a huge distribution channel and is easily available at any store or shop. The product is placed on a priority list by the vendors according to its popularity. The product uses mass marketing because the target market is not segmented. This is due to the popularity and attributes of the product. Places that have hot climate are ideal for placing fruit juices, as cold fruit juices are essential to re-establish the lost energy in hot and humid climates. The ideal placements of the product in a shop are the top shelves of the fridge so that the people coming in and going out can see the product easily. While studying the market and segment potential we realized that the middle and upper class had the most potential for our product because a fruit juice holding the qualities of both an energy drink and a fruit juice is currently not present in these segments of the market. The major decisions to be made in this phase are the marketing coverage tha t the product will have for example whether it would follow inclusive exclusive or selective distribution, transportation decisions would be made, Inventory management will involve all the aspects of the inventory, for example, a specific level of inventory that needs to be maintained. The vendors of the product also need to be decided. By inclusive coverage what we mean here is that the whole country would be covered to distribute the fruit juices to the vendors this is suitable when the product has a mass marketing strategy.... The concessions and discount offers are dependent on the factor that whether the company wants to capture the share of the market or whether they are just introducing the product or want to earn profits from the beginning. Place The product Fruit juices in general has a huge distribution channel and is easily available at any store or shop. The product is placed in a priority list by the vendors according to its popularity. The product uses mass marketing because the target market is not segmented. This is due to the popularity and attributes of the product. Places that have hot climate are ideal for placing fruit juices, as cold fruit juices are essential to re-establish the lost energy in hot and humid climates. The ideal placements of the product in a shop are the top shelves of the fridge so that the people coming in and going out can see the product easily. While studying the market and segment potential we realized that the middle and upper class had the most potential for our product because a fruit juice holding the qualities of both a energy drink and a fruit juice is currently not present in these segments of the market. The major decisions to be made in this phase are the marketing coverage that t he product will have for example whether it would follow inclusive exclusive or selective distribution, transportation decisions would be made, Inventory management will involve all the aspects of the inventory for example specific level of inventory that needs to be maintained. The vendors of the product also need to be decided. By inclusive coverage what we mean here is that the whole country would be covered to distribute the fruit juices to the vendors this is suitable when the product has a mass marketing strategy

Categories of Computer Crime Essay Example | Topics and Well Written Essays - 500 words

Categories of Computer Crime - Essay Example codes; the creation of false bank accounts; theft of personal information and misuse of the stolen information; the virus infection created on computers that can hamper the proper software operations and damage records. Today, the biggest crime created through computer use is the electronic financial account transfer (Computer-Based Crime, 2011). To date, identity theft has the fastest growing crime rate in America. Identity theft is the pilfering and illegal use of private information from an unsuspecting individual to access personal financial accounts. The targeted personal data include a victim’s address, birth date, telephone number, social security number (SSN), bank account number, credit card number, or other valuable identification records to be used for the thief’s economic gain. Criminals use this information in opening new credit and depository accounts, applying for home or car loans, leasing homes, apartments or vehicles (Brody, Mulig & Kimball, 2007) applying for benefits, or filing fake tax returns (Palmer, 2006). In worst cases, perpetrators use the obtained private information to take over the victim’s identity, create enormous debts, or use in a criminal activity under the victim’s name (Brody, Mulig & Kimball, 2007). Phishing is a scam that uses volumes of electronic mail messages to attract innocent victims into disclosing private information. A phishing email illustrating a believable problem lures the victim to a fake link that is a replication of the victim’s bank web address; the victim then fixes the imaginary concern and verifies account information and divulges personal identification. Subsequently, the phisher uses the pilfered PIN number, secret code, and identity to drain the victim’s bank account (Brody, Mulig & Kimball, 2007). Pharming is a technically higher form of phishing wherein a virus is unknowingly downloaded on the victim’s computer. The prey keys in a genuine web address but is instead redirected to a

Environmental Ethics in Business Assignment Example | Topics and Well Written Essays - 750 words

Environmental Ethics in Business - Assignment Example The flora and fauna are getting extinct at a fast pace and the new strains of germs and diseases are spreading around the world. Climate change is demanding new and unhealthy adjustments with nature. The natural resource base is getting narrowed. The options for rural livelihoods are narrowing down. The springs are no more cheerful and life is becoming sad and gloomy. The direct result of this situation is poverty, death, and disease. The whole world on an equitable basis has a right over the wholesome environmental conditions. In order to respectfully live and enjoy in this world, every human being has equal title to the natural resources including clean air, clean water, and clean environment. Infringing on the environmental rights by the USA and its businesses around the world is not acceptable. By not ratifying the Kyoto protocol the President Bush of USA has not admitted the universality of equal human rights around the world. An environment is not at all a country specific. ... All other countries where the USA businesses are located have to ensure compliance with the international and local standards on the environment. Any business concern found not compliant must be penalized properly. Any let up in this connection can further harm the global environment. The 25% share of USA in CO2 emissions is really an alarming proportion. The excuse or the argument of President Bush does not hold good. The unemployment generated in the USA by CO2 reduction by 2015 is not tenable. The industries have to be harnessed. Mere profit-making should not be their main aim. The USA has to look at its meager population as compared to the whole world. Local consumption of goods in the USA does not warrant sustained growth in the USA. Even the oil reserves accumulated from the Iraq war cannot for sure guarantee the sustained GDP growth for the USA. The CO2 emissions from China and India are equally bad. But this argument taken by the USA does not suit the world's largest and most sophisticated technology-based economy of the USA. Japan and Canada have equal responsibility. However, the USA has to take the lead.

A Narrative History (Brief Eighth Edition) Questions about chapter Assignment

A Narrative History (Brief Eighth Edition) Questions about chapter 18-23. George Brown Tindall - Assignment Example This reduced the ability of the confederate to survive. Obstacles that hindered the provision of equal citizenship for freed African Americans The death of Abraham Lincoln was a major setback to the provision of equal citizenship opportunities to the freed African Americans; this was also compounded by the tendency of the Southerners to restrict citizenship to only the white population. The newly elected president Andrew Johnson also did not show any interest in granting the freed African American equal opportunities of citizenships. Reconstruction Amendments and their purposes Various amendments were implemented in America in order to reconstruct the various sectors that were affected by the civil war for instance: The thirteenth amendment which was meant to eradicate slavery. The fourteenth amendment was also implemented to facilitate the effective implementation of then Civil Act Rights of 1866. Consequently, the third amendment is the Fifteenth amendment which was formulated with an objective of granting the African American the right to participate in voting activities. Reconstruction Plans by Abraham Lincoln, Andrew Johnson and Congressional Reconstruction President Lincoln before his death had plans to incorporate the southerners in to the Union whereby 10% of the voting populace from the respective states which had participated in the previous elections of 1860 would take an oath of Loyalty to the Union and accept eradication of Slavery. Andrew Johnson on the other hand, demanded that 50% of the voting populace from each state that had participated in the last election would swear an allegiance to the Union and would formulate a constitution that would adopt the Thirteenth Amendment. Consequently, the Congressional Reconstruction had plans with specific stipulations that posited that; voters from the individual state would swear loyalty to the Union followed by a formulation of a constitution in each state in accordance to the demands of the Congress. T he congress also planned each officer of the confederate write a letter of pardon which they would review and accept the requirements of the 13th, 14th and the 15th amendments. Industries that formed the basis of the Economy of the New South After the civil war, the economy of the New South was supported by various industries such as; textile industries, steel and Agriculture which provided employment to over 70% of the populace in the South. Reasons why the blacks were disenfranchised in the 1890’s and how it was accomplished The major reason why the Blacks were disenfranchised in the 1890’s was due racial hatred that existed between races; it was done through arbitrary registration activities, conducting literary tests, lynching, mob killing as well as poll taxes. Differences in philosophy of Booker T. Washington and W.E.B Du Bois According to Booker T, the African American would only be granted their full citizenship through their hard word and education a proof to the whites of the patience and faithfulness in conducting their duties. Du Bois on the other hand, opposed Booker T and posited that the latter’s ideology would only perpetuate the sufferings of the blacks from the hands of the whites hence campaigned for political acts and the promotion of

The context and consequences of theories of crime and how they shape Coursework

The context and consequences of theories of crime and how they shape current policy - Coursework Example Theories of crime in criminological studies contribute to current policy but due to lack of proper policy makers sometimes such policies are not properly executed. These theories identify areas where people can be helped to avoid committing crimes and provides a platform to educate the society on consequences of crime. Theories of crime are used in reducing levels of crime where criminologists use these theories to implement and create policies that help individuals against committing such crimes. Some of these theories include the rational choice theory, social disorganization theory, strain theory, social control theory labeling theory, and biological and evolution theories (Frauley, 2009). The Rational choice theory explains that people act in their self-interest and make their decisions to commit a crime (Frauley, 2009). The social disorganization theory states that a person physical and social environment can have an effect on a person’s behavioral choice. The strain theory states that when people fail to achieve their goals through hard work they may turn to crime to achieve their goals. Social learning theory states people acquire criminal behavior through association with other people. Criminologists in the society form theories on how to deter crime. They use such theories to advise policy makers in the criminal justice on how to execute them in public policy. Public policy is based on theories constituted and implemented by lawmakers. Such theories include the choice theory, trait theory social process theory and development theory. Choice theory states that severe punishment deters crime. Choice theory builds social policy since it makes sure that the society has the knowledge that a crime is wrong and is unacceptable in the society (Smith, 2009). Trait theory states that crime is committed since criminals have physical and mental defects. They develop public policy such as preventive programs that deal with the treatment of defects for

Political Participation by Latino Non-Citizens in the US Article

Political Participation by Latino Non-Citizens in the US - Article Example As the discussion highlights  the study’s resultant figure for the Latino non-citizens’ political participation was an insignificant 3.6%. Though this meager figure indicated less participation, the study still was able to present other rooms for interpretation of political behavior. For instance, it was found that Latino non-citizens were â€Å"about one and a half times more likely to participate† in local non-political groups and may indicate a perception of non-political activities as â€Å"directly relevant and †¦ more fun†.This paper outlines that political activities and levels of participation were divided into two types: the less demanding activities (i.e., â€Å"wearing a button or displaying a sign, signing a petition or   attending a public meeting†); and the more demanding activities (i.e. â€Å"volunteering for   a political campaign and donating money†). The trend for both citizen and non-citizen was similar: higher participation rates for less demanding activities and lower participation rates for the more demanding activities. Though the same trend appeared for both, the citizens still have a significantly, higher participation rate against the non-citizens.  The aforementioned figure of 3.6% also opened discussions for the relevance of understanding the variables behind the differences in the level of participation among the Latino non-citizens. The study delved and shed light on this through elaborating how â€Å"results show that participation is not random†.... Though the same trend appeared for both, the citizens still have a significantly, higher participation rate against the non-citizens. The aforementioned figure of 3.6% also opened discussions for the relevance of understanding the variables behind the differences in the level of participation among the Latino non-citizens. The study delved and shed light on this through elaborating how â€Å"results show that participation is not random† (Leal, 2002, p. 369). Moreover, active participation lies on at least six of these identified variables: 1) how politically-informed non-citizens were; 2) the perception on the existing differences between political parties; 3) the depth of political interest; 4) possession or lack of â€Å"a strong ethnic identity;† likelihood of participation for 5) the younger generation; and 6) those planning to naturalize (Leal, 2002, p. 369). The fact that the younger generation was seen as more likely to participate in political activities seemed to correct a former assumption: â€Å"age is seen as a close cousin of education; people are thought to gain more information as they age and therefore, grow more likely to participate† (Leal, 2002, p. 368). The author pointed out that the proliferation by such younger participators among Latino non-citizens maybe due to the increasing anti-immigrant stance adopted by the American politics (Leal, 2002). In other words, the current political environment created a new breed of political activists among the Latino non-citizens. As long as this political environment persists, high political involvement should be expected from the young ones of the Latino immigrants. Implications Political knowledge.

Book review on the jungle Essay Example | Topics and Well Written Essays - 1000 words

Book review on the jungle - Essay Example Moreover, one must have The Jungle in mind when listening to the conservative arguments for a better America. In their view, if businesses would be deregulated and if â€Å"superfluous† agencies, such as the Occupational Safety and Health Administration or the Environmental Protection Agency, or perhaps the Food and Drug Administration, could be defunded or eliminated, businesses would go gangbusters. They are also against unions. In other words, in the Conservative view, the United States should return to a time that is similar to the era surrounding The Jungle. However, as The Jungle shows, if there are no constraints on businesses and the only motive is profit, then workers and society in general, are the losers. There is no better argument for â€Å"excessive† regulations and labor unions than this book. Summary The novel The Jungle centers around the trials and tribulations of a Lithuanian immigrant named Jurgis Rudkus. Jurgis comes to America in the hope of having a better life and more opportunity than what he had in his home country. Instead, he finds an America where corruption runs rampant and there are few regulations on unscrupulous individuals and companies. Therefore there is little incentive to behave judiciously. For instance, Jurgis is taken advantage of by his boss in his meatpacking job and the conditions at the meatpacking factory are extremely poor. There was little inspection of what was going on in the slaughterhouses therefore there was a great chance that the meat would be contaminated by microbes. Moreover, the animals were treated extremely poorly. The book also describes a predatory lending scheme to which Jurgis and his bride, Ona, succumb, which drains their savings and leads to their eviction. Jurgis’ job alone is not enough to support the family, so Ona also has to take a job. However, Ona gets raped by her boss and, when Jurgis goes to defend her honor by attacking her boss, Phil Connor, Jurgis is imprisoned . There are other mishaps that befall Jurgis as well. Ona dies in childbirth, partially because of an incompetent midwife, Madame Haupt and Jurgis’ first child drowns in the muddy street. After this, Jurgis despairs and tries the life of an itinerant. However, he finds that he can only find temporary farm work, as he is turned out after the harvest. Eventually, Jurgis finds solace in socialism, as he gets involved in the socialist movement and a fellow socialist employs him. The book ends with Jurgis’ attendance at a socialist rally. Context Sinclair’s purpose for writing this book was to essentially wake up the American people to working conditions for the poor and expose corruption of those in power. It was an attempted contrast to the ideal of America, which is that America is the land of the free, home of the brave and stands up for liberty and justice, with the reality of America at that time. This reality was that America was a land of oppression and injus tice and the capitalists got rich on the backs of the workers. This was a time before the Food and Drug Administration, before there were regulations, before the Occupational Safety and Health Administration was formed. In this way, the novel is definitely a polemic, as it attacks the establishment directly, as well as the hierarchy of power in the country, by showing the microcosm of slaughterhouses in Chicago and the overall life of one immigrant. The novel is put into

Urban Areas Modify Climates Essay Example for Free

Urban Areas Modify Climates Essay Urban areas climate is often significantly different to the surrounding rural areas, this is why urban areas are often described as having their own â€Å"micro climate† the differences in urban climates are due to number of different factors. Urban areas often experience a phenomenon known as a heat island, this is a zone of hot air around and above an urban area which has higher temperatures than the surrounding rural areas consequently cities tend to be warmer than rural areas and the temperature becomes lower progressively as you move towards the rural area with the highest temperatures being in the city centre. Heat islands form due to a variety of factors which are present within cities and not commonly found in rural areas, firstly building material such as concrete and tarmac absorb large quantities of heat during the day (due to their black colour) and when temperatures are cooler (nigh time) the heat is released gradually warming up the surrounding area, this is why the effects of the heat island are more visible at night time because the city remains warm whilst the rural areas are much cooler. There are a large amount of buildings with glass windows within the urban areas, these have a high reflective capacity and reflect heat towards the streets were it is absorbed. Another factor influencing towards to the heat island formation is the heat energy being emitted from industry due to the combustion of fossil fuel which releases heat, domestic heating also contributes towards this, this heat energy warms up the air within the urban area contributing to the dome of warm air which is the heat island. The emission of hygroscopic pollutants from cars also acts as a condensation nuclei leading to the formation of cloud and smog which traps radiation within the area. Precipitation rates are also significantly different within rural areas, research shows that rainfall is generally higher within the city than surrounding rural areas, a reason for this could is due to the fact the heat island ultimately means temperatures are higher therefore lower pressures will be encouraged to dev elop above the city, also it means Evapotranspiration rates will be higher within the city causing more cloud formation. Convection rainfall is much higher within the city and this is because the heat island enhances convectional uplift, the city also produces large amounts of water vapour from industrial sources this also means that humidity levels within cities are usually higher The occurrence of Fog is dramatically higher within urban areas, the great increase in the amount of fog within cities is in accordance with the industrialisation of the city, e.g. In London 1700 there was 29 days of fog but by the 1800 (industrial revolution had occurred) there was over 50 days of fog, this statistic shows that the amount of fog is influenced by the amount of industrial activity within a city. The reason behind this is the fact that cities have a higher average number of particles within the air (due to industrial activity releasing pollution) these particles act as a condensation nuclei and encourage fog formation (usually under high pressure conditions) when pollutants become trapped within the lower atmo sphere water vapour can condense around these particles and cause smog to form. These were common in 20th century London. Smog can have devastating effects and can cause serious respiration problems for people and trigger diseases such as emphysema, more recently photochemical smog has been developing this is due to polluting gases such as nitrous oxides and carbon monoxide react with sunlight to produce a cocktail of harmful gases which can cause devastating health effects. Air quality within urban areas is also dramatically different than surrounding areas. Within cities there is a significant amount of pollution, there are different types of pollution and they have different effects. Suspended particulate matter is solid matter within the urban atmosphere such particles are usually less than 25micrometers in size and cause problems such as fog/smog, respiratory diseases, soiling of buildings. Sulphur dioxide is usually released from combustion of fossil fuels causes a hazard known as acid rain (due to its acidic nature) and this can corrode away at buildings it also contributes to respiratory disease s Carbon monoxide is also released from incomplete combustion of fossil fuels and is a poisonous gas that prohibits haemoglobin within the blood to uptake oxygen, therefore it is potentially life threatening. Consequently due to all the pollutants the number of â€Å"blue sky days† were the sky is visibly blue can be significantly reduced consequently reducing the amount of sunlight upon the city, there have been policies introduced in cities worldwide to reduce pollution levels and increase the number of blue sky days. The serious effects of poor air quality can be perfectly illustrated with Beijing were the public wear masks to protect themselves from the poor air and serious efforts have been made to cut down on polluting sources. The urban layout of buildings of various different sizes vastly affects the wind pattern in the upper atmosphere; there are effects on wind speed, direction and frequency. The surface area of cities which is very uneven exerts a powerful frictional drag on the air moving over and around this creates strong turbulence giving rapid and abrupt changes in both wind direction and speed, consequently average wind speeds are lower within the city. High rise building significantly disturb airflows over urban areas, they deflect and slow down the upper atmosphere winds, and this can creature strong vortices and eddies. These fast turbulent winds can become funnelled in-between buildings producing a venturi effect this can swirl up litter and make walking down pavements difficult In conclusion urban areas can significantly influence their climate and cause it to be very different compared to surrounding rural areas, urban areas cause numerous amounts of changes in the climate surrounding them and cause higher temperatures, higher precipitation rates, effect the air quality and completely disturb the upper atmosphere wind pattern.

Molly Dinton Essay Example for Free

Molly Dinton Essay I dont know where documentary is going, but at the moment it is fast becoming a soap opera in order to keep its place in the schedules Molly Dinton. Dinton believes that the documentary genre is changing in order to survive. This evolution of the genre could be justified, and enables the diverse genre to still be able to attain fixtures on the British television broadcasting stations. The statement of the documentary fast becoming a soap opera, can to some extent be supported. Currently on British television, there has been a swarm of reality TV programmes and Docu- soaps, which can be seen as a polluted hybrid of the documentary genre. These programmes are noted as successful in attracting an audience, therefore, the TV institutions are more likely to exploit these wining formulas of the genre and schedule the newer, more popular American format of documentary rather than the traditional documentary formula that aims to construct a social criticism and catalyse change, which often has a stigma of smelling of dust and boredom (Alberto Cavalcanti). Institutions are able to have a minimal risk of financial failure with docu- soaps and reality TV programmes, because as well having a high rating of audience consumption, the programmes are financially very cheap to produce. This is because the hybrid forms do not generally have professional actors but consist of real people. Also the programmes are often filmed in cheap locations over a relatively short period of time compared with Nick Broomfields Aileen- The Life and Death of a Serial Killer. In this recent documentary (2003) Broomfield worked in America for multiple months, which would have been extremely costly. Paul Hanmann, head of BBC Documentary features, says that a reality programme is three times cheaper as comparable light entertainment. Or take for example, Martin Bashirs The Michael Jackson Story, where by Bashir followed Michael Jackson from country to country over a period of a year, making a very costly production for ITV. In this investigative documentary, it too can also be noted as conforming to the new soap opera style of documentary, as Bashir chose to present to the nation the version that sensationalised the Jackson story in a negative light creating a spin off of conversation for a duration after. Bashir, like a soap opera director, chose to present the narrative version of the documentary that would create the most dramatic effect or shock for the audience. TV executives are more keen on scheduling the popular forms of the documentary genre and make the values of the programme centre on entertainment, as they feel entertainment is more appealing to the audience than a documentary that exits on a moral and ethical dimension. The intertextuality of the Docu- Soaps such as Vet School, The Cruise and Driving school, attract huge viewing ratings. For example Driving school had a 12. 5 million audience. The Docu- soap resembles the conventional fly on the wall antecedents, but like a Soap Opera, the genre prioritises audience entertainment over social commentary, and focuses on characters and their personalities, rather than on their social roles or professions. Characters are picked for their personalities, to ensure interesting viewing and strike a parallel with the Soap Operas, in that the characters are known on a first name basis to build up a relationship between audience and screen characters. Likewise, the episodes are strongly based on the drive of the narrative structure, to make more entertaining, simplistic and more story- like for the audience to follow and enjoy. Yet another demonstration of documentaries becoming a soap opera is with channel 4s Thatll teach them. In this series, teenagers of today were seemingly sent back in time to be educated in the 1950s. The programme is then followed up, several months later with, That taught em, making the series like a soap opera because the channel are adding to the original narrative, in order to get a greater knowledge of the teenagers. Reality TV combines the commercial success of tabloid content with a public service mode of address. The genre includes The Salon, Big Brother, Police Camera Action and Wife Swap, which are all hugely popular. Big Brother had a staggering 45, 000 people audition to be on the programme. These programmes are essentially very alike in comparison to Soap Operas. Often in reality TV, contrasting personalities are deliberately selected or an arisen conflict sensationalised; also many of the programmes are edited in order to capture comedy moments. Moreover in the Docu- Soap Driving School, there is evidence to suggest that many of the sequences, or body language/ facial expressions in the programme were faked in order to create further dramatic effect. Through sensationalising episodes, these programmes are able to compete with the story lines of many soaps, and attract viewers who enjoy much of the dramatisation that occurs in the soap operas. It also serves to entertain the audience. Reality TV is very much like many soaps. This is achieved by using editing. The Directors are able to create a persona or character of the participants, that the audience will either love or loathe, through selecting which footage to air and which to discard. With CCTV footage in Police Camera Action and 24/7 actuality footage of the constructed documentary, Big Brother, the audience is able to involve themselves in dramatic irony and acquire a greater knowledge of the characters and their situations, like we are also able to do through watching soaps. As McCann states it often turns us into Peeping Toms, which obviously appeals to a sector of society. There is however, evidence to suggest that many documentaries, which adopt the objective of catalysing change in the law or the dominant ideology and use film verite, are also still scheduled on British TV. For example, during November of each year, war documentaries will be broadcasted for Remembrance Day, and in the month of August, documentaries on Princess Diana and her death will be documented, to heighten the audiences level of awareness surrounding her suspicious death. These documentaries try to offer several new pieces of information discovered that are based on fact and not fiction. Experts, eyewitnesses, and official civil servants provide the evidence for the programme, giving it credibility. The documentary serves to criticise, the way in which the investigation was run, but also to cause the audience to change their previously held opinion on the subject, and to take on and believe the message given by the text. Occasionally other documentaries by famous documentarians are scheduled, such as Nick Broomfields Biggie and Tupac, (channel 4 2003), where Broomfield exposes the maze of obstacles and corruption complicating the investigation of the unsolved murders of the rap stars. Also, it is evident that many nature documentaries are shown on channel five, but not at peak times, which docu- soaps and reality TV are aired. In addition to this there is evidence to suggest that not all documentaries have to become soap operas in order to keep its place in the soap operas. This point can be clearly illustrated with the co- production by the BBC and Discovery Channel in their creation of Walking with Dinosaurs. The documentary achieved huge success and was stated as being the biggest thing on TV in 160 million years. With the aid of computer graphics, the programme portrayed to the audience at peak times of scheduling, a factual account of how dinosaurs lived, adapted into the different time periods, and eventually became extinct. There are also niche channels on Digital or Sky channels, such as Discovery, History, and the Learning channel, all of which schedule films solely from the documentary genre. These channels have high ratings and status, but are not available to everyone. In conclusion, I feel that Molly Dinton was justified in stating that the documentary is fast becoming a soap opera in order to keep its place in the schedules. This is mainly because the mass audience prefer docu- soaps and reality TV, which are closely related to soap operas. This is because these factions of the documentary genre entertain, and cause diversion and escapism for the audience, who are easily able to relax in their leisure time and watch the light- entertainment programmes. They are not presented with a programme that requires the mind to work too hard after a draining day. The broadcasting institutions generally broadcast, what is demanded from the public and what is financially better for their business, making the way clear for further reality shows that resemble the soaps to be produced. Perhaps the film verite documentaries are not as popular as the hybrid genres because in general they require a higher intellect/ socio- economic group to follow the programme or be interested in the issues investigated. This form of documentary perhaps has outlived its usefulness and no longer has a very clear significance. The vast docu- soaps and reality television programmes are scheduled at peak times, because they appeal to a wider audience where as the occasional documentary is scheduled mainly in the late eve. Therefore it is true that documentaries are fast becoming soap operas in order to survive.

The Deepwater Horizon Accident Management Essay

The Deepwater Horizon Accident Management Essay 1. Introduction The concept of effective leadership represents a theoretical framework to analyse the case study Deepwater Horizon Accident. The idea of an effective leader can be captured by the following basic principles: The leader must have a long term and strategic vision (what should be achieved? How should be achieved? Who should achieve an identified goal?). A leader should be focused on people. This implies the identification of instrumental goals, their effective communication, and human beings involvement. The involvement depends both on incentive system and involvement. Effective leaders are increasingly characterised as being enablers helping people and organisations to perform and develop. This implies that the leader has to achieve a sophisticated alignment between peoples needs and the aims of the organisation The leader needs to balance, reconcile and integrate opposite cultural values (Hofstede). The conflicting values and cultural differences emerge whenever a leader deals with stakeholders (consumers, environmental groups, trade unions). Hofestede (1978) identifies four dimensions to analyse cultural value of nations. He describes the following elements: power distance individualism vs. collectivism Masculinity vs. femininity Weak vs. strong uncertainty avoidance Long vs. short term orientation 2. The Case Study The Deepwater Horizon Accident was caused by the escape of hydrocarbons resulting in explosions and fire on the rig. At that time the social media emphasis in this accident is not only about the death of eleven people and the injury of seven, but also in connection with main environmental damages (such as the rig sank and the continued flow of hydrocarbons from the reservoir). The following investigation reveals that: The team did not identify any single action or inaction that caused this accident. Rather, a complex and interlinked series of mechanical failures, human judgments, engineering design, operational implementation and team interfaces came together to allow the initiation and escalation of the accident. Multiple companies, work teams and circumstances were involved over time. ( BP 2010, 5) Thus, the problematic situation in Mexican Gulf seems to be generated by the leadership style, as the leader failed to focus on developing a clear vision and communication and exercising strong control to the organization. This statement represents a thought provoking situation in order to analyse the behaviour and leadership style of three leaders (Tony Hayward, Bob Dudley, and Barack Obama) 2.1 Tony Hayward At the time of natural disaster Tony Hayward was the Chief executive of BP. In coherence with Hofstede (1978), he showed a short term vision in his communication activity. The Guardian (14 May 2010) indicate that the Chief executive declared: The Gulf of Mexico is a very big ocean. The amount of volume of oil and dispersant we are putting into it is tiny in relation to the total water volume. The same article report the emerging conflicts between BPs efforts (to contain the spill had succeeded in dispersing the oil and preventing large amounts reaching the shoreline around the Gulf) and the environmentalists concerns the unseen damage being done to marine life. Additionally, Tony Hayward admitted that BP had made mistakes in its early response to the crisis. It initially refused to compensate fishermen who were unable to produce written proof of their normal earnings. Instead, his main worry concerned share values and profit distribution. The leader also failed to deal with the stake holders revealing an individualistic approach and short term vision in firms management style. This aspect was also revealed by the weak safety policy adopted by the BP Company. 2.2 Bob Dudley Following the criticism related to Tony Hayward, Bob Dudley was designated as the new Bp Chief Executive. Mr Dudley joined the board of BP before, as his most high-profile role was as the chief executive of BPs joint venture in Russia, exploiting oil fields in eastern Siberia. The BBC report (2010) reveals: Mr Dudley is widely respected within the company, and from a PR point of view, it might help that he is American, not British. BP has often been described as Public Enemy Number One in the US since the oil spill. Now that the company is to be run by an American, it could help it in its battle to rebuild its reputation in the US. In coherence with Hofestede (1978), this assumption underlines the implications of national distance on leadership recognition and recruitment. The Christian Science Monitor (2010) also reports BPs voice in America will no longer come with a British accent attached. The Christian Science Monitor (2010) also indicates: The oil industry is difficult one, so bob Dudley is use to dealing with problem around the world. He is not to solve the problem immediacy but he is working to plug the wellhead leak. At the same he has been very careful to the how he speaks to the person. In accordance with these empirical evidences a crisis management requires contingency theory can explain leadership style. (Mintzberg, 1979). However, another criticism from Bob Dudleys leadership style related to high ethical and moral issues. This aspect emerges with his previous experiences in Russia area. . 2.3 Barack Obama The new leader of US, Barack Obama has signalled the intention to assign criminal charges in the Gulf of Mexico oil spill disaster. Mr Obama said that the US government feels BP must pay for clean-up of the spill. This approach can be equated the position of Obama to that of a leader of social justice. However, there some critical aspects: A. the social media describe that Obama was playing golf during the oil crises; B. the majority of Americans disapproves of how Mr Obama has managed the crisis; C. the Republicans accuses Mr Obama of exploiting the crisis for his own political gain. , pledging to bring those responsible to justice if laws were broken. President Barack Obama sharpened his criticism of BP Plc and pressed the energy giant to halt the oil gushing from its ruptured well. President Barack Obama has been criticised for playing golf while the BP oil spill disaster continues Barack Obama has been criticised for continuing to play golf while oil spills into the Gulf of Mexico. He has played at least seven times since the Deepwater Horizon rig exploded on April 20, creating Americas biggest environmental disaster. Having already racked up 39 games since taking office, Mr Obama is approaching the record as the U.S. President spending the most time on the golf course. Republican Party chairman Michael Steele has called on the President to stop playing until the oil leak has been curbed. The satisfaction of employees and communication was effective .indeed his inspiration been put in place and focus in company. it argue that the organization context operates has largely of failed. Critics would argue that is due to the behaviour characteristic. The leader had such difficulty in focus on systems maintenances, and meets the work criteria in which cause numbers of catastrophic disaster and left eleven people without live. Unwillingness in leaders is composed of negative associate with productivity subordinate. The factors analysis produced two understandably behaviour dimensions and differences in these behaviours associate to effectiveness. One series of studies has collect date however according to theory enhance a subordinate perception of a link between the effort and outcomes. The leadership styles did not providing opportunities for consultation special managers and staff in this system management the relationship between leader and mangers wasnt based on trust, seemed forgotten to inspire their subordinates to do thing behind the capabilities, the key issue of these was in communication and implement the vision affect. Conclusion Tony is not great global diplomat was more an individual in the organization his concern was more in share values and obviously on profit, unfortunately his turn the company into disaster. But about that Bob Dudley is a better choice; better communicating with press comes cross with good knowledge. According to research analysis the new leader has more ability and understanding leader, with full of expectation. Compare with new leader political Obama uncertain when comes to decision and culture problems when comes to share in other hands Mr Obama has spend most his time in the Mexican gulf, research saying that he has approach the record in US . The investigation theres not such evidence requires the court order. Unsuccessful the Leader had not exercise strong control of the organization. This is due of the characteristic and style of the leader. Not surprisingly, a large amount of research showing that the result was catastrophic. Argue that relationship between leader behaviour and his effectiveness was modified by the organization. It can been seen leader has specific difficulties such maintaining work standards Bob Dudley replacement its certain he will move the company forwards, beside is not strange in the gulf or BP or the US press. he works in oil field for such long time place, such as Russia and demonstrated well work under the pressure with ability and focused and he work standards in Russian was well known. Mr Dudley was untainted by the major operation problems such as Alaska and Deepwater Horizon has a good vision and strategy. The company move forward with a new leader and new regulations but its unknown that Dudley will change the culture, According to research theres no doubt however, he focus on development a clear vision to the future company by communicating effectively and exercises strong control of the organization. It was a very interesting story to research

Meno - Shape :: essays research papers

"Shape is that which alone of existing things always follows color." "A shape is that which limits a solid; in a word, a shape is the limit of a solid." In the play Meno, written by Plato, there is a point in which Meno asks that Socrates give a definition of shape. In the end of it, Socrates is forced to give two separate definitions, for Meno considers the first to be foolish. As the two definitions are read and compared, one is forced to wonder which, if either of the two, is true, and if neither of them are true, which one has the most logic. When comparing the first definition of shape: "that which alone of existing things always follows color," to the second definition: "the limit of a solid", it can be seen that the difference in meaning between the two is great. Not only in the sense that the first is stated simply and can be defended easily, while the later is more difficult to comprehend and back up; but also in the sense that the second would have to involve the defiance of mathematical theories and/or proofs in order to stand true, while the first does not. It should also be noted that in the first def inition, the word "a" is never mentioned. Socrates is not making a statement about "a shape" or "a color", but about shape and color themselves. In the definition given to please Meno, Socrates' words are "a shape" and "a solid". It can be taken from earlier discussions in the play that the second definition is simply a definition of a shape, rather than a definition of shape in and of itself. In the simple sentence that Socrates originally gives to Meno, he has not given then definition of a shape, rather he has given the definition of the term shape. For example, if a person was asked what a triangle is, the response would most likely be that it is a shape, but shape would never be defined as shape itself. It is simply an object that falls under the category of shape. Therefore, in one sentence, Socrates has put a definition to shape, for without color there can be no shape, there could not even be a shape to fall under the category that would have once been known as "shape". None of the examples that Socrates and Meno discussed could prove the definition false.

Tax Dollars Should Fund Religious Schools Essay -- Argumentative Persu

Tax Dollars Should Fund Religious Schools The issue of whether or not to use tax dollars to provide private schools with vouchers has been controversial for many years now.   Many people feel that it is our governments obligation to provide private institutions with the proper funds, while others believe that if private schools inherit our tax dollars then it is violation of our constitution as it promotes a particular religion.   I think it is our government's responsibility to provide each and every school with tax dollars, regardless of its orientation.   Many reasons, especially popularity and success rates provide substantial evidence that private schools should be funded by government vouchers. The main concern of those who oppose the use of government money for private schools is whether or not it would be constitutional.   In the past, many Supreme Court cases have proven that school vouchers for private schools are constitutional.   For example in Board of Education vs. Allen it was established that providing funds for private schools does not violate the Establishment C...

Viral Infections :: essays research papers

VIRAL INFECTIONS: THE TRUE WHYS AND WHAT NOWS It all started with a little tickling in my throat. I forged ahead, knowing all too well what that feeling meant, I was getting sick. I convinced myself to just not think about it and it would just go away. This whole time there was an army of alien species amassing in my bloodstream and older cells. They are horrifyingly ugly, like something straight out of H. R. Geiger’s imagination. They writhe and twitch while they are on the hunt for one of your precious body cells. One can almost imagine them squealing to one another "That’s the one fellas, that is the cell we turn into Fort Viri!!". Then they attack, attaching their bodies to the cell’s only defense, it’s outer wall. The cunning viri know this dance all too well, the cell has no chance. All too quickly the viri convince the cell, via complex chemical codes to admit the viri into its life blood, the cytoplasm. Soon they would turn this doomed c ell into a virus nursery, churning out countless clones of the virus that converted the original cell. I now must resign myself to the fact that I have somehow come into contact with a virus and it has started to multiply in my body. By now the symptoms are undeniable and all encompassing. I have the flu. Viral infections are caused by a host organism taking in and precipitating the reproduction of viruses. These infections bring with them a miriad of symtoms including, but not restricted to fever, general achiness, increased mucous production, and general sluggishness. This entire chain of events starts when a person comes into contact with a virus. This can happen a number of ways: contact with infected body fluids, contact with the mucous membranes of an infected person, and even inhalation of airborne viri. When one comes into contact with a virus, it wastes no time in making your body it’s new home. It quickly finds a body cell to reproduce in, usually in the body system in which it found access to the body. For example a virus that is inhaled will usually take up residence in the lungs or throat of the host animal. Since the virus has no internal reproductive system, it finds a cell to invade and latches on to it’s cellular membrane. It does this using specialized protein chains, these act as tiny fishing hooks permanently attaching the virus to the host cell. Viral Infections :: essays research papers VIRAL INFECTIONS: THE TRUE WHYS AND WHAT NOWS It all started with a little tickling in my throat. I forged ahead, knowing all too well what that feeling meant, I was getting sick. I convinced myself to just not think about it and it would just go away. This whole time there was an army of alien species amassing in my bloodstream and older cells. They are horrifyingly ugly, like something straight out of H. R. Geiger’s imagination. They writhe and twitch while they are on the hunt for one of your precious body cells. One can almost imagine them squealing to one another "That’s the one fellas, that is the cell we turn into Fort Viri!!". Then they attack, attaching their bodies to the cell’s only defense, it’s outer wall. The cunning viri know this dance all too well, the cell has no chance. All too quickly the viri convince the cell, via complex chemical codes to admit the viri into its life blood, the cytoplasm. Soon they would turn this doomed c ell into a virus nursery, churning out countless clones of the virus that converted the original cell. I now must resign myself to the fact that I have somehow come into contact with a virus and it has started to multiply in my body. By now the symptoms are undeniable and all encompassing. I have the flu. Viral infections are caused by a host organism taking in and precipitating the reproduction of viruses. These infections bring with them a miriad of symtoms including, but not restricted to fever, general achiness, increased mucous production, and general sluggishness. This entire chain of events starts when a person comes into contact with a virus. This can happen a number of ways: contact with infected body fluids, contact with the mucous membranes of an infected person, and even inhalation of airborne viri. When one comes into contact with a virus, it wastes no time in making your body it’s new home. It quickly finds a body cell to reproduce in, usually in the body system in which it found access to the body. For example a virus that is inhaled will usually take up residence in the lungs or throat of the host animal. Since the virus has no internal reproductive system, it finds a cell to invade and latches on to it’s cellular membrane. It does this using specialized protein chains, these act as tiny fishing hooks permanently attaching the virus to the host cell.

What Motivates Obama?

Mr. Sampson Psychology 6 November 2012 What motivates Obama? Barack Obama, the first African-American president, can in some ways be an inspiration to many people. But, many people do become curious about what motivates Barack Obama. Many people would not be able to try and run for the most responsible and prestigious job in the world, especially if you were under the circumstances that Obama underwent. Understanding theories of motivation can help us understand why people choose to do the things they do. First, looking at Barack Obama's personality will help us to understand a little more about him. Obama is a very charismatic speaker.He tends to speak on a level where many can understand him. Obama is a well-known writer and has spent time as a civil rights attorney, as well as a Constitutional law professor and served seven years as an Illinois state senator. To many, all of this success would have seemed out of reach. Obama was born from a white mother and a black father. This wa s at a time when interracial unions were not liked. Barack's mother raised him because his father left them when Obama was only two years old. He lived in Indonesia for a bit with his mother before moving in with his grandparents when he was ten years old.Barack's grandparents lived in Hawaii at the time. We must look at certain theories of motivation. First, the phsychoanalytic view, or better known as Freud's theory of motivation, can be used. The theory can be brought down to four basic propositions. They are the principles of (1) determinism, (2) drive, (3) conflict, and (4) the Montalbano 2 unconscious. Obama may have had an instinct to succeed and may have fought hard to climb to the top of the career ladder, but Obama's fate may have already been chosen by an unseen force.His actual instinct may have been something different, but society deemed the way he went to be the way to succeed. The closest thing to satisfy the instinct in today's world may have been success in his car eer. Aggression may have had a role as well. Obama was unable to vent his aggression in a way that society deemed appropriate. He may have fueled his drive to succeed with it. Conflicts within himself may have started when he felt that he could not have other things that others had, being African-American in a time of racial inequalities.This may have led to Obama's motivation as well. His unconscious may have also led him to be anxious and to let out his anxiety by striving for success. Another theory of motivation is the humanistic view. From the humanistic perspective, the supreme motivator is the striving to actualize and perfect the self. Obama wanted to make himself the best that he could be, wanting to break racial barriers along the way. He wanted to show everyone his full potential. Obama did this by growing as a person, putting to use what he was best at and learned how to be good at other things as well.Obama wanted to be liked and accepted by others. He showed that he wa nted that by being a public servant and help to others. His motivation started by his needs. He obviously needed to start working for basic necessities. This grew into belonging, self-esteem needs, and finally self-actualization needs. These steps are from the hierarchy or Maslow's Need Hierarchy. Last, but not least, is the diversity view. This is another theory of motivation. This theory argues that human beings are motivated by many different things. Obama was motivated because of his race.He wanted to prove his worth to others. Maybe he was motivated for his wealth, or Montalbano 3 he was encouraged by those around him. It could have been a mixture of things. Many things can influence a person to do the things that they do. A person is motivated by basic needs. Obama was motivated to run for the presidency because he needed to feel accepted by others. The press is a situation for need expression in the environment. When others encouraged Obama, he found himself a likely candidat e for the presidency. This further fulfilled his need for acceptance.The more he was encouraged, the more he felt that need fulfilled. He felt accepted. This is also seen as tension-reduction. Wanting to achieve and be successful is one of Obama's psychogenic needs. In conclusion, many theories of motivation can be applied when you try to see the reasoning behind Barack Obama's decision to run for president of the United States. Without some motivation, Barack Obama may have not become anyone of any importance at all. The psychoanalytic view, humanistic view, and diversity view have all helped Obama with him becoming the president. Works Cited Barack Obamamotivation. † Barack Obama Motivation. N. p. , n. d. Web. 05 Nov. 2012. . â€Å"Theories of Motivation. † Theories of Motivation. N. p. , n. d. Web. 05 Nov. 2012. . â€Å"The Personality Analyst. † Does President Obama Have the Motivation to Succeed? N. p. , n. d. Web. 05 Nov. 2012. .

Carmen Boullosa Essay

My m opposite and father argon more or less(prenominal) Mexican and so is basically my solid family. That would make my heritage to be Mexican or Mexican-American since I was born(p) here(predicate) in the U.S. In Mexico there are various types of writers. Some are authors, poets, journalists, constitute writers, script writers, song writers, etc. Carmen Boullosa was born on September 4, 1954 and is still bouncy today. She was born in Mexico City, Mexico. She started theme during her teens at first did not like it nevertheless then grew up to love it.She has print some(prenominal) novels, poems and plays. As her writing became acquire famous, her book have been translated into six various languages. Carmen has as well as win many a(prenominal) awards for her coarse writing. Premio Xavier Villaurrutia, the Frankfurt Literaturpreis, and the Caf Gijn Prize in Madrid are just some of the awards that Carmen has received for her writing. All of them reward her for her wid e writing. Feminism and the life of Latin Americans is what Carmen loosely focuses on in her writing.She likes to write nigh things she knows/likes more or less. When she first started to write as a teenage she liked to write about girls being protagonisits. Carmen liked to be creative, so she always tried many writing styles. She would also visit the setting of other boks to get ideas or just to go to her happy place. That helped her a ring and also helped create many of her novels. There are many authors from Mexico. Many times, authors might pass to Mexico to get inspiration for a parvenue novel,poem, script or to just relax. Carmen sometimes likes to mention substantive world problems into her writing. ilk in her novel Their Cows, Were Pigs she mentions twain different social and politic clay that just can meet on the very(prenominal) page. Religion status is other thing she writes about in her novels. She mentions how many people are not the same reglion and how it is very important in many parts of Mexico. Carmen Boullosa seems like a outstanding writer from all her biographies on her.She has pen numerous of novels, poems, scripts, etc. She mentions a lot of real life problems if her writing and that is what I like about her. She writes about real thigns and mixes it with fiction and still makes if understandable and interesting. Carmen has won many awards for her writing which shows that she is a slap-up writer and that why I chose her as the literary figure related to my heritage.

Marketing of 15 inch multimedia TV system

The 15 go on multimedia strategy LCD TV system of rules is a high resolution system just the likes of the 17 move on one. The 15 inch multimedia LCD TV is capable of displaying the polar features that are possessed by the 17 inch one. The important reasons why the 15 inch TV system has lagged behind in verges of sales could be attributed to its smaller size of the display screen, slightly lesser or fewer features, among opposite few shortcomings. contempt all these shortcomings, this TV system has the advantage of beingness cheaper therefrom it goat be afforded by galore(postnominal) people. It also has the advantage of having similar feature as those possessed by the 17 inch TV system.By looking at a spectrum of several(prenominal) options in an attempt to raise the sales volumes of the 15 inch TV system, one of them seems to bee more matter-of-fact and achievable in the prevailing circumstances. This is serous advert and sales advancement of this harvesting (Don E Schultz, 1997). every seems not lost yet because the product is run slightly above the break-even-point and therefore if a stark adverting and sales promotion is do the trend can change.Advertising is the creation of awareness of a product and appealing to the public to purchase the product. On the other hand sales promotion stands for other merchandise activities other than personal marketing, advertizing and publicity and is think to stimulate demand for the product i.e. consumer purchasing and lead effectiveness. Both advertising and sales promotion are part of what is referred to as the grocerying communication prance or promotion commixture (http//www.onlinewbc.org/DOCS/market/adv_vs_pr.html)How it is to be doneThere are several approaches that should be utilize in advertising. Advertising is intended to operate long term buying behavior. One modality of achieving this goal is through placing adverts continually in the mechanical press media i.e. daily newspape rs and magazines. Through this it is expected that the adverts will cooking stove egress to a large population in the country or the market area.The other sum / way in which advertising should be done is through placing adverts in the electronic media such as radio and televisions. This is also has advantage of reaching out to a large audience. This kind of advertising should stage all the positive aspects of using the 15 inch TV system. The visual aspect is likely to seduce more demand in the short term and also in the long term.Other than adverts in the print and electronic media, advertising should also be done through public launches in different parts of the country or expected market coverage area. During such launches demonstrations on the operation of the TV system should be done. Advantages of using this product should be highlighted during such launches.Sales promotions should also be done. This could strike issuing coupons, free samples, refunds and rebates, premium s or delivers, contests and sweepstakes, point-of -sale displays, shows and exhibitions, among other ways.( Julian Cummins, 1997 ). When these are done properly immediate rushing in sales volumes is likely to be observed. This is received because customers like something extra like a gift when they purchase a product, provided that it is of good quality. The product in question i.e. the 15 inch TV system has good quality and hence sales promotion can assist in boosting sales hence profits.ConclusionIt is important to know that both advertising and sales promotion can be applied together as part of the promotional mix for the 15 inch TV system. The campaign for altitude sales volume for this product can in effect use these two tools to achieve its targets. Personal selling should come in to support advertising by increasing the sales.References1. Advertising and publicity available athttp//www.onlinewbc.org/DOCS/market/adv_vs_pr.htmlassessed on Feb. 1, 20082. Julian Cummins, (199 7). Sales furtherance How to Create, Implement and Integrate Campaigns That Really Work. prentice entrance hall3. Don E Schultz (1997). Sales Promotion Essentials The 10 Basic Sales Promotion Techniques and How to Use Them. Prentice Hall

French Toast

french whoop it up widely distri provideded exercise To communicate on how to b remunerateen cut jollify. - specialised enjoyment bidding aft(prenominal) hearing to my speech, the interview result - demand decideed that on that point ar divergent kinds of cut scrunch up. - intromission I. Attention-getterDid you bop thither atomic number 18 un resembling kinds of cut salute thus clean our invariable cinnamon cut crinkle? match to incredible en. org thither be v slightly former(a)(a) slip representation to chance upon cut racket. II. security cardinal of my eat pabulums is french scrunch.I am ever finding reaveed ship bearal on how to modify it up. I equivalent to cook, that I am loosely a net profit crapr when it comes to food. And when it comes to the holidays like this clip of twelvemonth my family is any honorablely cook and cooking. simply what family isnt. III. thesis tale cut jollify is a extensive breakfa st food but tidy sum be untidy when do it. only when it is t tabu ensemble the to a greater extent caper when you be do it as a family. IV. preview of primary(prenominal) points today I ordain be public lecture astir(predicate) an blowzy ex pickleive style how to befool cut plight and dickens opposite styles to invent cut present that ar gaming and pleasant during the holidays. remains I. important back breaker aristocratical cut salute rule. jibe to culinaryarts. b forth. com this is how to prepargondness for qualification french toast in the oven. A. funding point- Ingredients 1. 4 bollock 2. 1 instillful half(prenominal)(a)(a) and half 3. 2 tsp net 4. 8 slices unceasing flannel colewort 5. ? tsp everlasting(a) vanilla leave out extract 6. 2 Tbsp c everyplace B. musical accompaniment point- facility 1. Pre-heat oven to ccF. 2. perplex ballock thoroughly. whisk away in sugar, half and half and vanilla. 3. move the custard com garland into a shoal render beaut. An abut incomprehensible should be fine. 4. love your fry to middling-low, and ply the butter on it. 5. drenching a play off of slices of chicken feed (but only as numerous your fry lavatory take at once) in the custard spot you await to ten. twitch them everyplace and repeat. 6. conservatively terminate the sloshed slices from the custard, permit the pleonastic glisten poop out into the dish, and carry- over the excoriation to the griddle. Flip when the bottoms are prospering brown. When the other sides are similarly fortunate brown, destroy from the griddle. 7. reply french toast right away, or direct it to a dish in the oven to assert warm. This rack ups closely a answer for quatern people. II. main signalise draw and quarter ahead Stuffed cut heat agree to incredible orb. org hither is other way to french toast. A. sustenance point- What You privation 30 to 36 exquisite french cove r or baguette slices, 1/2 slices (12 oz) 4 oz. ream stop, dense 1 form hemangioma simplex bear on 8 testis 1-1/2 shapes draw 1 can (8 oz) scurvy pineapple, undrained ? instill orangishness juice 2 tsp. pertly grated orangish dismantle 1 tsp. vanilla ? tsp. flavour B. supporting(a) point- presents How 1. agitate oven to 350F. 2. cattle farm 1/2 of the moolah slices with convulse quit and strawberry mark hold and tweet with rest lucre slices to draw in comminuted sandwiches. consecrate sandwiches in lubricated 13 x 9-inch water ice cook hot dish. 3. flog bollock in metier pipe peal until foamy. move IN take out, pineapple, orangish juice, orange treeness peel, vanilla and salt. slow move bullock block salmagundi over slit commove pillage into fruitcake mixture. make do and keep at least(prenominal) 1 second or overnight. 4. oven broil in nerve of 350F oven until whiff, gilded and wound inserted tightlipped tot als comes out clean, somewhat 45 to 50 minutes. III. important grade mini Orange-Maple French drink eat Casseroles According to incredibleegg. org here is some other way to French toast. A. prick and butter point- What You look at 4 oz. mascarpone lay off OR flutter cheese, elbow room temperature 4 bombard 2/3 shape milk 1/3 cupful orange juice 1/4 cup maple-flavored pancake syrup 1/2 tsp. pertly grated orange peel 3 cups pelf cubes (1 inch) ( approximately 4 slices)B. funding point- presents How 1. ignite oven to 350F. whisk off cheese in medium bowl until smooth. conduct eggs, 1 at a time, whisking aft(prenominal) to separately one do-gooder until smooth. adjoin IN milk, orange juice, syrup and orange peel until smooth and blended. 2. severalize bread among quaternary greased 10-ounce ramekins or custard cups. SLOWLY teem a free-handed 1/2 cup egg mixture over bread in each cup press bread into egg mixture. post cups in baking pan. 3. oven bro il in center of 350F oven until custards are puffed and prod inserted near centers comes out clean, about 30 minutes. goal dissertation program line / refreshen promptly you complete some other shipway to make French toast.Closing narration I how you enjoyed what you put one over learn on devising French toast. I look forward to it has advance you to go foundation and filtrate to make itWorks-Cited development APA set Incredibleegg, (ND) consume forwards Stuffed French make whoopie http//www. incredibleegg. org/recipes-and-more/recipes/make-ahead-stuffed-french-toast Incredibleegg, (ND) Orange-Maple French Toast breakfast Casseroles http//www. incredibleegg. org/recipes-and-more/recipes/mini-orangemaple-french-toast-breakfast-casseroles culinaryarts. about, (ND) Danilo Alfaro user-friendly French Toast Recipe http//culinaryarts. about. com/od/griddledspecialties/r/frenchtoast. htm