Wednesday, July 17, 2019
Marketing of 15 inch multimedia TV system
The 15 go on multimedia strategy LCD TV system of rules is a high resolution system just the likes of the 17 move on one. The 15 inch multimedia LCD TV is capable of displaying the polar features that are possessed by the 17 inch one. The important reasons why the 15 inch TV system has lagged behind in verges of sales could be attributed to its smaller size of the display screen, slightly lesser or fewer features, among opposite few shortcomings. contempt all these shortcomings, this TV system has the advantage of beingness cheaper therefrom it goat be afforded by galore(postnominal) people. It also has the advantage of having similar feature as those possessed by the 17 inch TV system.By looking at a spectrum of several(prenominal) options in an attempt to raise the sales volumes of the 15 inch TV system, one of them seems to bee more matter-of-fact and achievable in the prevailing circumstances. This is serous advert and sales advancement of this harvesting (Don E Schultz, 1997). every seems not lost yet because the product is run slightly above the break-even-point and therefore if a stark adverting and sales promotion is do the trend can change.Advertising is the creation of awareness of a product and appealing to the public to purchase the product. On the other hand sales promotion stands for other merchandise activities other than personal marketing, advertizing and publicity and is think to stimulate demand for the product i.e. consumer purchasing and lead effectiveness. Both advertising and sales promotion are part of what is referred to as the grocerying communication prance or promotion commixture (http//www.onlinewbc.org/DOCS/market/adv_vs_pr.html)How it is to be doneThere are several approaches that should be utilize in advertising. Advertising is intended to operate long term buying behavior. One modality of achieving this goal is through placing adverts continually in the mechanical press media i.e. daily newspape rs and magazines. Through this it is expected that the adverts will cooking stove egress to a large population in the country or the market area.The other sum / way in which advertising should be done is through placing adverts in the electronic media such as radio and televisions. This is also has advantage of reaching out to a large audience. This kind of advertising should stage all the positive aspects of using the 15 inch TV system. The visual aspect is likely to seduce more demand in the short term and also in the long term.Other than adverts in the print and electronic media, advertising should also be done through public launches in different parts of the country or expected market coverage area. During such launches demonstrations on the operation of the TV system should be done. Advantages of using this product should be highlighted during such launches.Sales promotions should also be done. This could strike issuing coupons, free samples, refunds and rebates, premium s or delivers, contests and sweepstakes, point-of -sale displays, shows and exhibitions, among other ways.( Julian Cummins, 1997 ). When these are done properly immediate rushing in sales volumes is likely to be observed. This is received because customers like something extra like a gift when they purchase a product, provided that it is of good quality. The product in question i.e. the 15 inch TV system has good quality and hence sales promotion can assist in boosting sales hence profits.ConclusionIt is important to know that both advertising and sales promotion can be applied together as part of the promotional mix for the 15 inch TV system. The campaign for altitude sales volume for this product can in effect use these two tools to achieve its targets. Personal selling should come in to support advertising by increasing the sales.References1. Advertising and publicity available athttp//www.onlinewbc.org/DOCS/market/adv_vs_pr.htmlassessed on Feb. 1, 20082. Julian Cummins, (199 7). Sales furtherance How to Create, Implement and Integrate Campaigns That Really Work. prentice entrance hall3. Don E Schultz (1997). Sales Promotion Essentials The 10 Basic Sales Promotion Techniques and How to Use Them. Prentice Hall
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